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Shift Smarter. Compete Harder.
Marketing insights built from the dynamics of the car market, but flexible enough for any brand that wants sharper, faster strategies.
Short Throw Marketer
noun
A marketer who shifts strategies efficiently to meet market changes, creating a more controlled and precise approach to growth.
Short Throw Shifter
noun
A modified car part that reduces the distance the gear shift knob has to travel to change gears, resulting in faster, more precise, and more direct gear changes.
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About Me
Hi, I’m William. My passion lies in understanding customer insights and turning them into performance marketing strategies that deliver measurable growth. I’ve managed multi-channel campaigns, optimized budgets, and built data-driven approaches that connect consumer behavior with business results. With a love for the automotive industry, I use this site to explore how marketing shapes the way people interact with brands and what ultimately drives them to buy.
Connect with me on LinkedIn!
Dream Car
McLaren Senna
Dream Track
Nürburgring
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